Yahoo Life

Status:published
Journalist Name:Yahoo Life
Domain Rating:92
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Taylor Swift doesn't go away like she used to. Now that she has her masters back and is engaged to a guy who isn't embarrassed about her astronomical level of fame, she's dominating headlines at a more aggressive rate than before — the album, the podcast, the engagement, the album covers that make headlines every single time they're released. She wrote this album while on her WORLD TOUR! Is this a strategy, or her personality? Is it what made her so successful in the first place? Does the fact Travis Kelce is obsessed with his brand as well come into play? Will she lose her charm if she doesn't disappear for a while, or is "flooding the zone" just the best way for our icons of pop culture to share information now? Will we start tuning her out, or will she become even more of a villain than some people already see her as? I would love to hear from a Swift expert about what this latest album rollout says about where Swift is in her career — and what culture wants from her. Is this business as usual? Is she writing the playbook others should follow? Help me explain the Taylor Swift attention economy!

posted completed
posted9/15/2025
deadline completed
deadline9/25/2025
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published completed
published9/27/2025

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  • Taylor Swift doesn't go away like she used to. Now that she has her masters back and is engaged to a guy who isn't embarrassed about her astronomical level of fame, she's dominating headlines at a more aggressive rate than before — the album, the podcast, the engagement, the album covers that make headlines every single time they're released. She wrote this album while on her WORLD TOUR! Is this a strategy, or her personality? Is it what made her so successful in the first place? Does the fact Travis Kelce is obsessed with his brand as well come into play? Will she lose her charm if she doesn't disappear for a while, or is "flooding the zone" just the best way for our icons of pop culture to share information now? Will we start tuning her out, or will she become even more of a villain than some people already see her as? I would love to hear from a Swift expert about what this latest album rollout says about where Swift is in her career — and what culture wants from her. Is this business as usual? Is she writing the playbook others should follow? Help me explain the Taylor Swift attention economy!

    Published on: 9/27/2025

    View details

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