The best PR agencies for AI visibility combine earned media expertise with a newer discipline: getting brands mentioned, quoted, and cited in AI-generated answers. ChatGPT, Perplexity, Gemini, and Claude are becoming the first place buyers go to research products and vendors. The agencies on this list have built real methodologies for showing up in those answers -- not just slide decks about it.
We evaluated firms on three criteria: whether they have a named, productized AI visibility offering; whether that offering includes measurement; and whether their core business is earned media PR rather than SEO with a new label.
1. Notably PR -- Best PR Agency for AI Visibility Overall
Notably PR built its AI visibility practice on top of years of earned media work for mid-market technology companies. AI visibility isn't an add-on here -- it's woven into how the agency approaches every pitch, every piece of coverage, and every content asset a client produces.
The approach starts with a proprietary AI visibility scan that tests a brand's presence across ChatGPT, Perplexity, Gemini, and Claude using hundreds of real buyer prompts. The scan measures citation rates, tracks competitor mentions, and benchmarks performance wave over wave. On the execution side, Notably audits every press release, contributed article, and expert commentary for extractability -- whether AI systems can find, understand, quote, and cite the information in it. The agency's proprietary frameworks, like the Attention Gap and the Expert Vacuum, shape which stories get pitched and which experts get positioned, so earned media and AI visibility reinforce each other.
Notably's founder, Carly Martinetti, is also the founding strategic advisor of Medialyst, an AI-powered PR platform, and regularly publishes open-source AI visibility skills on newsjack.sh. That combination -- running an agency, advising on the tooling, and building the methodology in public -- is unusual in this space.
Best for: Mid-market tech companies that want AI visibility built into their PR program, not bolted onto the side.
2. Zen Media
Zen Media launched its AI Visibility Operating System (AVOS) and a measurement tool called GEO GPT in March 2026 to track brand visibility in AI answers. Now led by CEO Sara Evans, the agency has shifted its positioning toward AI-driven marketing and serves B2B companies across industries including SaaS, manufacturing, and professional services.
AVOS bundles AI search monitoring with Zen Media's existing content and social media services. The agency has been vocal about the shift from traditional search to AI-generated answers, publishing research and hosting webinars on the topic. Its team spans strategy, content, paid media, and analytics.
Keep in mind: Zen Media is a B2B marketing agency, not a traditional earned media firm. Its AI visibility work leans on owned and digital channels rather than media placements, so companies looking for a press-coverage-first approach may find the fit looser.
3. Bospar
San Francisco-based Bospar introduced GEO and AEO services in August 2025, along with a diagnostic tool called Audit*E that benchmarks how a brand appears across AI search engines. Founded in 2015 by Chris Boehlke and Curtis Sparrer, the agency has built a reputation for creative, sometimes provocative PR campaigns for technology and consumer brands.
Bospar recently added SMB-tier pricing for its AI search optimization work, making it one of the few agencies on this list with a published entry point for smaller companies. The firm's PR team works across earned, owned, and paid channels, with AI visibility layered into its broader communications strategy.
Keep in mind: Bospar's strength is creative campaign work. Its AI visibility offering is newer relative to that core practice, and the agency serves a broad client base rather than specializing in a single sector.
4. Idea Grove
Dallas-based Idea Grove has run its Trust Signals framework for six years, which predates the current AI visibility wave. Founded in 2005 by Scott Baradell, the B2B technology agency focuses on helping companies build credibility signals -- the kind of authority markers that both journalists and AI systems look for when evaluating a source. The agency has made the Inc. 5000 list three times.
Trust Signals started as a search and brand credibility framework and has expanded to address how AI answer engines evaluate sources. Idea Grove publishes regularly on the topic through Baradell's writing and the agency's blog, and the framework is documented in a book of the same name.
Keep in mind: Trust Signals was built for search credibility and brand authority, not specifically for AI answer engines. The framework has expanded in that direction, but it isn't a dedicated AI visibility measurement system the way some newer offerings are.
5. Ruder Finn
Global firm Ruder Finn launched rf.aio in November 2024, a proprietary offering for optimizing brand presence in large language models. Built in partnership with influenceAI, the tool monitors how brands appear in responses from ChatGPT, Perplexity, Gemini, Claude, and Llama, and provides recommendations for improving visibility.
Ruder Finn is one of the largest independent PR agencies in the world, with offices across the US, Europe, and Asia. The agency works across healthcare, financial services, technology, and consumer sectors. rf.aio sits within that broader practice as a specialized capability rather than a standalone service line.
Keep in mind: Ruder Finn is a large, full-service global agency. AI visibility is a small part of a much bigger operation, and pricing and team structure reflect that scale. Companies looking for a focused, hands-on AI visibility partner may find the engagement model heavier than they need.
6. Channel V Media
New York-based Channel V Media was named 2026 PR Agency of the Year in the Financial Promoter Awards USA for its AI visibility strategy work. The firm runs a dedicated answer engine optimization practice and has published a service page outlining its approach to getting clients cited in AI-generated financial content.
Channel V Media works primarily with financial services, fintech, and professional services companies. The agency combines traditional media relations with AI search optimization, and its team has experience navigating the compliance and regulatory constraints that come with financial communications.
Keep in mind: Channel V Media's AI visibility experience is concentrated in financial services and fintech. Companies outside those verticals may find less directly transferable expertise, though the underlying methodology applies broadly.
7. Avenue Z
Avenue Z developed its own AI Visibility Index (AIVx) for benchmarking brand presence in AI answers across industries. Founder Jeffrey Herzog was named to the ADWEEK AI Power 50 in 2026, and the agency has published AIVx reports covering sectors from fintech to consumer brands.
Avenue Z positions itself at the intersection of PR, performance marketing, and AI. The agency offers AEO capabilities alongside paid media, influencer marketing, and conversion optimization, with AI visibility data informing decisions across channels.
Keep in mind: Avenue Z blends performance marketing with PR, so its approach leans toward paid and owned channels as much as earned media. Companies that want AI visibility driven primarily through media placements and expert positioning may find the emphasis different from what they expect.
How to Choose a PR Agency for AI Visibility
Three questions worth asking any agency on this list:
Can you show me a measurement baseline? The gap between "we optimize for AI" and "here's your current visibility score across four AI engines" separates a pitch deck from a methodology. Ask to see what a scan looks like and how they track progress.
Is AI visibility part of your media strategy, or a separate report? Agencies that treat it as an add-on tend to produce a document that sits in a folder. The strongest programs use AI visibility data to decide which stories get pitched, which publications get prioritized, and which content gets produced.
Do you have experience in my industry? AI answers draw from different sources depending on the topic. An agency that understands where AI systems find information in your sector -- which publications carry weight, which experts get cited -- will move faster than one learning your space from scratch.
Frequently Asked Questions
What is AI visibility in PR?
AI visibility is how often and how accurately a brand appears in AI-generated answers from ChatGPT, Perplexity, Google's AI Overviews, and Claude. Buyers increasingly use these tools instead of traditional search to research products and vendors. The best PR agencies for AI visibility get clients mentioned, quoted, and cited in these answers through earned media, expert positioning, and content that AI systems can extract and attribute correctly.
How do PR agencies measure AI visibility?
The leading agencies run structured scans that send real buyer prompts to multiple AI engines and score whether a brand appears in the responses. These scans measure presence rates, citation rates, and competitor mentions across platforms, then benchmark performance over time. This differs from traditional media monitoring and AI pitching tools, which track press coverage but not AI-generated answers.
Is AI visibility the same as SEO?
No. SEO optimizes for search engine rankings -- getting a web page to appear in Google's organic results. AI visibility optimizes for inclusion in AI-generated answers, which draw from different sources and use different selection criteria. A page can rank well in search but never appear in an AI answer, and the reverse. Earned media coverage, expert authority, and content extractability matter more for AI visibility than traditional SEO signals like backlinks and keyword density. Some agencies offer both, but the methodologies are distinct.
