Yahoo Life

Status:published
Journalist Name:Yahoo Life
Domain Rating:92
Link Policy:discretionary

I'm writing a story about why we all feel the need to give summer a name, from Hot Girl Summer to Brat Summer to whatever this year will be? I would LOVE to hear from a linguistics expert, but I don't mind hearing from insightful trend or comms experts who can help me map this craze or marketing experts who can explain why this is something so many people (and brands!) latch onto year after year. Why is summer specifically a month that needs to be defined? Is it because we all look forward to it so much? Why does it have such cultural significance?

posted completed
posted5/27/2025
deadline completed
deadline5/28/2025
processing completed
processing
published completed
published9/23/2025

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