Marketers and business owners: How to fix a weak value proposition Please give us a real example from your experience for one (or more) of the steps that will appear in this MarketingSherpa article: • Step #1: Evaluate where your brand currently stands • Step #2: Research and compare your competitors’ value propositions • Step #3: Stay ahead by examining emerging trends. • Step #4: Gather input and get buy-in from decision-makers • Step #5: Compile insights and data into a central resource • Step #6: Define your ideal customer • Step #7: Experiment with different approaches • Step #8: Bring your value proposition to life • Step #9: Secure organization-wide adoption

posted6/27/2025

deadline7/3/2025

processing

published9/23/2025