I'm writing an article about what really shifts when creators move from micro (10K–100K) to mid-tier (100K–500K) influencer category. I'm looking for someone who partners with influencers to help my readers—small business owners, founders, entrepreneurs, and members of the creator economy—understand what this growth means behind the scenes. Short answers are great, but stories and specifics, like examples and metrics, are even better. 1. From a brand perspective, what's the real difference between working with a 50K vs. 300K creator? 2. Do mid-tier creators get different types of partnerships or opportunities than micro-influencers? 3. What matters most when choosing creators in the 100K to 500K range beyond follower count? 4. What's the biggest mistake you see mid-tier creators making when pitching brands? 5. What advice would you give a creator who just hit 100K and wants bigger brand partnerships? Wrapping up:

Seeking advice on how to respond to allegations of harmful products

Published on: 9/25/2025

I’d like to hear from crisis management experts with the advice they’d share for companies and organizations that come under attack for unproven allegations that their products are unhealthy or harmful. Note: I will not consider comments that are sent on behalf of others. There are no exceptions—and do not call. Please respond ASAP before the deadline, and include a description of your crisis management expertise.

Published on: 9/25/2025

Seeking crisis management experts for advice in responding to allegations of harmful products

Published on: 9/25/2025

Data Center or Tech experts

Published on: 9/24/2025

Psychology of fixation around end of the world predictions

Published on: 9/24/2025

20 Pitching Tips to Win Media Coverage in 2025

Real Pitches That Landed Coverage on WSJ, Forbes & More…

Top 12 AI Tools For Better Media Pitching

How to Pitch a Journo Request? (A Complete Beginner's Guide)