I am seeking brief comments from crisis management experts about the production error in which Celsius energy drink cans were accidentally filled with High Noon vodka seltzer. What did the company do right or wrong about the mistake, and what lessons can business leaders learn from the situation?
Note: I will not consider comments that are sent on behalf of others. There are no exceptions—and do not call.
Please respond ASAP before the deadline, and include a description of your crisis management expertise.
posted7/31/2025
deadline8/1/2025
processing
published
Recently published by Forbes
Seeking advice on how to respond to allegations of harmful products
I’d like to hear from crisis management experts with the advice they’d share for companies and organizations that come under attack for unproven allegations that their products are unhealthy or harmful.
Note: I will not consider comments that are sent on behalf of others. There are no exceptions—and do not call.
Please respond ASAP before the deadline, and include a description of your crisis management expertise.